about us
The African Investment and Tourism Board (AITB) is a visionary, Pan-African organization established by a consortium of experienced and passionate tourism and investment professionals committed to driving inclusive economic growth and sustainable development across the African continent. With its headquarters strategically located in Addis Ababa, Ethiopia, the diplomatic capital of Africa and home to the African Union, AITB is uniquely positioned to serve as a central hub for connecting African nations, industry leaders, investors, and global partners.
Founded with the core mission of fostering strategic collaboration between tourism and investment sectors, AITB champions initiatives that unlock the full potential of Africa’s diverse cultural, natural, and economic assets. The organization operates as a catalyst, mobilizing both public and private sector actors to co-create impactful programs and policies that enhance intra-African connectivity, empower local communities, promote sustainable tourism practices, and stimulate investment flows into high-impact projects.
In an era where Africa is increasingly recognized as a continent of opportunities, AITB aims to reshape the narrative of African tourism and investment—from fragmented efforts to a united front driven by innovation, inclusion, and long-term value creation. Whether it’s supporting the development of tourism infrastructure, facilitating investor matchmaking, or advancing Africa’s voice on the global stage, AITB stands at the forefront of advocating for Africa’s place as a leading destination for tourism, investment, and economic resilience.
Through regional roadshows, international forums, investment summits, capacity-building programs, and policy advocacy, AITB is committed to delivering measurable impact that aligns with Africa’s Agenda 2063 and the United Nations Sustainable Development Goals.

Our Mission
To foster sustainable tourism development and investment across Africa by connecting public and private stakeholders, facilitating high-impact partnerships, and promoting Africa as a premier destination for tourism, business, and cultural exploration.
Our Vision
To position Africa as a premier global destination for investment and tourism by empowering communities, preserving heritage, and fostering inclusive economic growth.
Core Values
Inclusivity
Engaging all African regions, communities, and voices.
Sustainability
Promoting environmentally conscious and responsible development.
Collaboration
Building partnerships across borders and sectors.
Innovation
Embracing technology and creative solutions.
Integrity
Upholding transparency, accountability, and professionalism. It has been a pleasure to meet them.